Email Marketing
Best Practices: First impressions are crucial in email marketing; subject lines attract users, boost open rates, prevent emails from being deemed spam, and ultimately dictate ROI across email marketing efforts, as the content becomes irrelevant unless subscribers view the email in the first place. Personalising subject lines increases open rates by 22% (Saleh, 2016), signifying the importance of appearing personable as a business. Methods to do this can involve using the subscriber's name to demonstrate intent and imply that your service or product feels tailored to your consumer. Additionally, the subject line must accurately and concisely describe the content so subscribers can assess its value. "Subject lines under 70 characters achieve the highest open rates", (MailMendTeam, 2025) supporting this idea. Optimising email campaign components can be achieved through A/B testing, which is available across email service providers. This allows different variants of the same...
